With the development of the stationery industry in the past two years, it is obvious that the current domestic stationery industry has shifted from focusing on export sales to both domestic and foreign markets. More and more stationery companies are also calling for brands. Only famous-brand products can break through vicious competition. Quagmire, open the road to creative stationery. The construction of stationery brands is actually an increase in the added value of stationery products.
The added value of a stationery brand can be said to be the intangible assets of the brand, which mainly refers to the value-added of related products brought about by the brand’s popularity and reputation. In the past, stationery manufacturers mostly engaged in stationery OEM production, and stationery exports were their main sales direction. Nowadays, with the increase in production costs, currency appreciation and the shift of order production areas, more and more stationery manufacturers The shift to focus on the domestic market has increased attention to stationery brands.
In a market where awareness is increasing day by day, the establishment of brand image is particularly important. Companies attach importance to brand image shaping, not only to let consumers know the brand, but also to let consumers understand the brand and understand the grade of the brand’s products. Quality etc. The construction of corporate culture, product creativity, and corporate services are the embodiment of the added value of the brand.
Although stationery products are fast consumables, service is still very important to consumers in stationery business. Good service is not only to guide consumers to buy and eliminate consumer doubts, but any feedback from consumers should be followed up in a timely manner during the after-sales period. After all, from the perspective of social development, service will also become the focus of any business operation. When product quality and technical support are difficult to drop, service levels have become a powerful weapon for major companies to compete for the market.