The stationery industry is the fastest-growing and most complete industry in the primary light industry. Through stationery stores, the specialized market gradually matures, and the management level and service content of the operators are enriched. The trend is to extend to the high-level. The mid-to-high-end brand-based Products will become the mainstream of future consumption.
Guanyan Tianxia stationery industry analysts believe that: in the face of a wide range of stationery products, consumers have more and more room for substitution. The influx of foreign countries will also cause the pressure of competition in the entire market to continue to increase, and the shifting competition intensifies. Stationery The industry should take the initiative to achieve brand breakthrough through various efforts.
The market capacity of domestic stationery has exceeded 1,000 billion, and the growth rate in recent years has also been more than 10%. Therefore, the development of the domestic economy and the increase in market purchasing power have accelerated the development of the stationery industry.
In all walks of life, the influence of the brand is related to the survival of the company. After the company has gone through several commercial warfare methods such as variety, price, and publicity, it will enter the final stage of the “brand war”. If you want to win in the brand strategy, you can Must have certain brand development. In the early development process of the conventional stationery industry, the lack of clear and orderly management standards, single products, low price competition, waste of resources, etc. have severely damaged the development of new domestic stationery brands.
At present, all stationery development trends are roughly divided into four categories: multi-functional, simple and practical, high-end, and toy. According to recent surveys, more than 60% of consumers say they like personalized and fashionable stationery, and through environmental protection With the increasing requirements, green, environmentally friendly and low-carbon stationery is also favored by consumers, all of which have pointed out the development direction of stationery companies in the future.
The marketing of precision products is also fiercely competitive. It is still in the initial stage to gradually enter the marketing level of stationery companies. The future will be the era of competition in stationery product marketing. There are mainly two development directions of transformation and e-commerce. Only pragmatic strategies are adopted in marketing. , Constantly innovating, keeping up with the pace of the times, can impress consumers, achieve good performance, and establish their own brand image.